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Users will soon have a new feature that allows them to lessen the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the service revealed that it currently hosts more than 1 thousand million AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the coming weeks before a widespread rollout. This shift coincides with a increase in content created by AI, driven by recent content generation software.

The Broader AI Trend

Studies have shown that nearly 10% of the quickest rising video streams on another major platform primarily display clips produced artificially. A significant portion of this output is considered low-quality AI content, a term for inferior, factory-style content that is typically illogical or dreamlike.

“We know from our community that numerous viewers enjoy content produced via AI tools, from computer-generated images to educational videos, and we intend to provide users the power to adjust the amount of that, depending on their own likes,” said a platform representative.

Scale of AI Content

The platform disclosed that there are presently 1.3 billion videos on its service identified as made with AI. In total, over 100 mn media items are submitted to the platform daily, making AI-generated material a limited percentage of its complete catalog.

User Control Features

Users will be in a position to reduce or increase the level of AI-generated videos they see by using the “manage topic” setting in the application and picking the AI content topic. Other topics that currently be adjusted under the tool encompass politics, fashion, aesthetics, and movement.

AI Disclosure Rules

Its rules mandate users to label convincing AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any believable AI video that is not labeled can be taken down under its user guidelines.

Additionally, the platform will now apply an artificially created watermark to content created with its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This measure is aimed to stop users from trying to evade the disclosure requirement.

Responsible AI Funding

The company is also introducing a $2 million educational fund for specialists and organizations to develop informative material about ethical AI use. This initiative will assist educational bodies focused on training coding and technology.

Moderation Strategy

The platform has supported its moderation strategy, following controversy over intentions to lay off numerous content moderators in the United Kingdom. The company is set to cut hundreds of positions in its trust and safety division in London, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.

A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most harmful content prior to it has to be seen by staff. TikTok stated a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its automated systems.

We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”